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    Jan 16, 2022  
American University Catalog 2017-2018 
    
American University Catalog 2017-2018 [ARCHIVED CATALOG]

COMM-408 Social Media Strategies and Tactics (3)


(PC) This course focuses on understanding how organizations, including corporations, nonprofits, and the government employ digital strategic communications in their public relations outreach. Search engine marketing, mobile communications, and viral campaigns are examined. The course features case studies, use of social media tools, and experts in social media from various fields. Crosslist: COMM-608 . Prerequisite: COMM-301 . Restriction: minimum 2.5 GPA.