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    Jan 16, 2022  
American University Catalog 2017-2018 
    
American University Catalog 2017-2018 [ARCHIVED CATALOG]

COMM-458 Strategic Communication Campaigns: Advertising Lab (3)


It is important for public relations practitioners to understand the role that advertising plays within the context of a strategic communication campaign. This course teaches students how advertising plays a role in the creative process by reviewing creative development, creative strategy, and creative execution. Crosslist: COMM-658 . Usually Offered: spring. Grading: A-F only. Restriction: Public Relations & Strategic Communication (BA)  and minimum 2.5 GPA.