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    American University
   
    Jul 01, 2024  
American University Catalog 2024-2025 
    
American University Catalog 2024-2025

Undergraduate Programs in the Kogod School of Business


The undergraduate business program provides students with a sound understanding of the business’s major functional areas while focusing on the communication, teamwork, and real-world problem-solving skills needed for successful professional careers. Kogod School of Business  (KSB) undergraduate programs include the Accounting (BS) Business Administration (BSBA) , Business, Language & Culture Studies (BS) Business and Entertainment (BS) , and Finance (BS) , as well as Accounting (Minor) Business Administration (Minor) , Business Analytics (Minor) Business and Entertainment (Minor) , Entrepreneurship (Minor) , Finance (Minor) Information Systems and Technology (Minor) , International Business (Minor) Leadership and Management (Minor) Marketing (Minor) , Real Estate (Minor)  and Sustainability (Minor) .

The American University Core Curriculum provides students with the necessary background knowledge, skills, and competencies that apply to the study of business. KSB’s new business core curriculum reflects the demands of a changing workplace, the perspectives of Gen Z, which will shape the workplace for the next decade, and the growing interdisciplinary nature of business. It emphasizes three critical areas-artificial intelligence (AI); sustainability; and business professionalism-all of which are crucial to navigating and shaping the future of global business. During the first semester, first-year students take three courses designed to help students explore the world of business: KSB-111 Purpose of Business provides a unique, hands-on, and fun introduction to the study of business. Purpose of Business uses various learning tools, including small group discussions, team presentations, and engaging lectures; KSB-112 Business Professionalism & Communication teaches students how to communicate what they know - how to inform, persuade, and motivate others. This course uses real-world scenarios from the business world and experiential learning to teach students how to make choices in message and meaning that business professionals make, whether they are communicating individually or in a team; and across cultures and industries; KSB-113 Navigating Business Technologies Students gain competency in a broad range of twenty-first century workplace technologies using hands-on learning. This includes introductions to information systems applications for planning, tracking, marketing, and control, including spreadsheet and web-based tools and disruptive technologies. In the second semester of the first-year, students take three additional business courses focused on integrating the world of business including a global practicum. In the second year, students take foundational courses that feature coursework in accounting, marketing, organizational behavior, business finance, operations management, and data analytics. In their senior year, all KSB students take the capstone course on business strategy that includes live-client projects, tailored toward their major of study.

The KSB undergraduate business programs have a liberal arts-based curriculum with a business core that provides a broad knowledge of business functions while emphasizing the global business environment. In addition to the business core, students have the option to choose a specialization or a major.

The objectives of the business core are:

  • develop students’ intellectual curiosity and the ability to think creatively, reason logically and respect diverse ideas and people;
  • a global perspective on business operations and economics;
  • an understanding of how goods and services are produced and marketed;
  • a foundation in the concepts and applications of accounting, financial analysis, and business finance;
  • an understanding of basic management theory and organizational dynamics of the contemporary business enterprise;
  • an appreciation of the legal, ethical, and societal dimensions of business decision-making; and,
  • an ability to integrate learning across academic disciplines and to develop strategic decision-making skills.

In addition, each student is expected to:

  • demonstrate professional competence in oral, written, and interpersonal communication skills in a business setting;
  • understand how to use technology and analytical tools to improve efficiency, productivity, problem solving, and communication; and,
  • understand the nature of group dynamics and how teams of diverse individuals work together to analyze and solve business problems.

Several features of the program are essential to these goals and distinguish it, including:

  • an emphasis on the development of an individual career strategy and the development of professional skill sets;
  • an integrated set of courses and co-curricular activities that develop managerial decision-making skills;
  • extensive opportunities for study abroad, internships (domestic and international), and interaction with international and national agencies that affect domestic and international business practices;
  • experiential learning with an appreciation of the global, legal, ethical, public-interface, and societal dimension of business; and
  • a learning environment composed of skilled faculty and students from all over the world.

Internship and Field Experience Courses

Qualified business majors are encouraged to participate in an internship course, which provides students the opportunity to apply theories learned in their coursework to a professional work setting integral to their academic programs and career goals. The course enables students to make career decisions and prepare for the professional job market while earning degree credit. Positions may be with businesses, local, state, or federal governments or community, social service, or not-for-profit organizations. Undergraduate business major students must have completed 12 credit hours in business including KSB-101 Business Professionalism  and the relevant department’s core course(s). Kogod minor students must complete only the relevant department’s core courses. The credit earned in an internship course cannot replace a core or area of specialization course. A student may count no more than six internship credits towards the 120 credit graduation requirement for an undergraduate business degree.

Students who do not meet the internship credit prerequisite may be eligible for a .25 credit field experience (KSB-191 Field Experience ) which has substantively different requirements from an internship. Field experience is defined as short-term experiential education completed on site at a professional organization and is considered integral to a business education. Students who have a declared or intended business major and have completed at least six KSB credit hours with a minimum 2.75 cumulative GPA, registered as a full-time student in the current semester (or in the case of the summer, registered for the fall semester), but are not eligible for upper-level internship credit may register for up to two field experiences (one field experience per organization). The field experience must be at least four weeks in length. Students must complete a pre- and post-field experience session facilitated by the Office of Career Engagement . Any student on an F-1 visa for immigration purposes will not be eligible for compensation until they have completed one full academic year.

Programs

    Major Program (UG)Minor (UG)Certificate (UG)