Apr 19, 2024

American University Catalog 2020-2021

American University Catalog 2020-2021 [ARCHIVED CATALOG]

Business and Entertainment (BS)

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Offered by the Kogod School of Business and unique to American University, the Business and Entertainment (BS) is a four-year program for students with strong interests in business and the business of entertainment. The program offers a substantial, exciting, and integrated curriculum that prepares students for a career in the entertainment sector. Students learn about the business of entertainment by completing Kogod’s AACSB-accredited core business program, an entertainment core, and an entertainment specialization track.

The Business and Entertainment program gives students a strong foundation of academic and hands-on coursework. The business core provides a broad array of basic business knowledge and skills in areas such as accounting, finance, management, marketing, operations management, information technology, and business strategy. The entertainment core focuses on economic, legal, and business aspects of the entertainment industry itself, preparing students for work in this challenging area. In completing the entertainment specialization track, students learn more about a particular sector or field of interest within the general entertainment industry. Specialization areas include agency, audio technology, and music performance. In consultation with the Business and Entertainment Program Director, students may also create self-designed specializations. Finally, students may leverage their academic experience with a for-credit internship, membership in the Business and Entertainment Club, and numerous co-curricular experiences.

Admission to the Program

Freshman applicants should have demonstrated above average performance in their college preparatory courses in secondary school. Scores on the SAT or ACT should indicate that the applicant has the potential for success in a rigorous university degree program. Due to the quantitative emphasis of the business administration curriculum, it is strongly recommended that applicants take the SAT II Math test for placement purposes.

In addition to university requirements for transfer admission, transfer applicants (including non-degree and degree seeking from other academic units) to KSB should have a minimum 2.75 GPA (on a 4.00 scale). All transfer students are required to take MGMT-458 and at least 18 upper-level credit hours toward their major requirements in residence. Transfer credits for business courses at or above 300-level are subject to validation by the appropriate department chair and may be conditional on successful completion of a more advanced course at American University.

University Requirements

120 credit hours with minimum 2.00 cumulative GPA (Undergraduate Academic Regulation 2 )
Completion of all requirements for a major (Undergraduate Academic Regulation 9 )

AU Core Requirements

Completion of AU Core foundation requirements (Undergraduate Academic Regulation 8.2-8.6 )
Completion of AU Core Habits of Mind requirements (Undergraduate Academic Regulation 8.7 )
Completion of AU Core integrative course requirements (Undergraduate Academic Regulation 8.8-8.11 )

For additional information, see AU Core Curriculum .

Major Requirements

69-73 credit hours with grades of C or better, including 37 credit hours at or above 300-level and at least 50 percent of the credit hours earned at American University
No more than 66 of 120 total credit hours may be completed within the Kogod School of Business
No more than 3 credit hours of internship may be counted toward the 120 credit hours graduation requirement
Minimum 2.00 cumulative GPA required to enroll in business courses

Course Requirements

Students are responsible for fulfilling university and school requirements following a prescribed sequence. Students work closely with their academic advisor in Kogod to ensure appropriate course sequencing. However, it is the student’s responsibility to consult course descriptions to identify course prerequisites and to determine when courses are offered.

Economics (3 credit hours)

ECON-150 Economics for Business (3)

Analytics (3 credit hours)

ITEC-320 Business Analytics (3)

Statistics (4-5 credit hours)

Complete one of the following options:

Introduction to Basic Statistics

STAT-204 Introduction to Business Statistics (4)

Data Analysis and Basic Statistics

Note: Available only to students who transferred statistics from another institution or completed STAT-202 prior to enrollment in Kogod.

Data Analysis and Basic Statistics with Calculus

Note: Available only to students who transferred statistics from another institution or completed STAT-203 prior to enrollment in Kogod.

Business Core (34 credit hours)

AT = analytical tool emphasis; provides a strong foundation in business analytical software

C = case analysis emphasis; provides growth opportunities for students to evaluate cases

O = oral communication emphasis; assists in the development of oral presentation skills

T = teamwork emphasis; focuses on teamwork and the importance of interpersonal relationships and communication

W = written communication emphasis; develops business writing skills, written assignments account for a significant part of the course grade

Note: Students not taking KSB-100 in their freshman year take a 300- or 400-level business course in its place.

Entertainment Core (13 credit hours)

Required

Internship

Complete 1 credit hour from the following or another approved internship:

KSB-391 Internship (1-6) (1 credit hour required)

Content Management

Complete 6 credit hours from the following:

Specialization (12-15 credit hours)

Complete one of the following entertainment specializations with the assistance and approval of the Business and Entertainment Program Director:

Agency (12 credit hours)

Audio Technology (13 credit hours)

Required

Elective

3 credit hours of ATEC coursework at or above 300-level

Film (15 credit hours)

Music Performance (12 credit hours)

Music Theory

PERF-124 Music Theory I (3)

Private Study

Complete 4 credit hours from the following:

Performance Ensembles

Complete 2 credit hours from the following:

Music History

Complete 3 credit hours from the following:

Self-Designed (12 credit hours)

Note: When declaring a self-designed specialization, a student must provide the four courses and specialization title to the academic advisor.

12 credit hours at or above 300-level from four courses, with no more than 3 credit hours from independent study

Combined Bachelor’s and Master’s Degrees

American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor’s/master’s programs. Advanced undergraduates admitted to a combined degree program that includes a master’s degree from Kogod are eligible to take graduate-level courses and may apply up to 9 graduate credit hours earned as an undergraduate toward the requirements for both degrees. See Combined Bachelor’s and Kogod School of Business Master’s Programs for more information.