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    Apr 11, 2025  
American University Catalog 2021-2022 
    
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American University Catalog 2021-2022 [ARCHIVED CATALOG]

Marketing Analytics (MS)

Offered by the Kogod School of Business , the Marketing Analytics (MS) program provides students with an opportunity to obtain knowledge and competencies to help organizations make marketing decisions and solve problems based on data. Analytics is about extracting meaning out of data and this program trains students to do this in order to answer specific business questions that can be answered with data. Students who complete the Marketing Analytics (MS) are prepared to work as data savvy marketing managers or consultants.

Admission to the Program

In addition to meeting the minimum university requirements for graduate study, applicants must have earned an undergraduate bachelor’s degree from an accredited institution with a satisfactory grade point average. Applicants whose first language is not English must have a satisfactory score on the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS). Applicants are considered and admitted to the online Marketing Analytics (MS) for the October, January, April, and July terms.

Degree Requirements

Course Requirements

Business Core (30 credit hours)

Capstone (3 credit hours)