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Nov 25, 2024
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American University Catalog 2021-2022 [ARCHIVED CATALOG]
Marketing Analytics (Graduate Certificate)
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Offered by the Kogod School of Business , the Marketing Analytics (Graduate Certificate) is designed to provide critical knowledge, techniques and skills needed to analyze data to solve marketing problems.
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Admission to the Program
Open to students with a bachelor’s degree or equivalent from a U.S. regionally accredited institution or a degree equivalent to a four-year U.S. baccalaureate degree from an international institution with a similar level of accreditation or recognition by its home country. Applicants must have a satisfactory grade point average and, for those whose first language is not English, an acceptable score on the Test of English as a Foreign Language (TOEFL) exam.
Open only to on-campus students. Not eligible for F-1 or J-1 visa sponsorship.
Students must have knowledge and understanding of R programming language to complete this certificate. Students who do not have proficiency in R must take a workshop offered by the Department of Information Technology and Analytics in the Kogod School of Business, either before or concurrently with ITEC-610 Applied Managerial Statistics (3) .
Certificate Requirements
- 15 credit hours of approved graduate work with grades of B or better. Grades of B- or lower in this certificate program’s courses are not accepted toward fulfillment of certificate requirements, although these grades are included in the calculation of the GPA. Students must have a minimum 3.00 cumulative GPA in certificate courses in order to be awarded a certificate. Students must complete at least 6 credit hours during each 12 month period. Students must complete the certificate within four years
Introduction (3 credit hours)
Complete 3 credit hours from the following:
Required (9 credit hours)
Elective (3 credit hours)
Complete 3 credit hours from the following:
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