Business Administration (MBA) and Marketing (MS)

Print Degree Planner (opens a new window) |

In this dual degree program, graduates receive a Business Administration (MBA) [Full-Time] and a Marketing (MS) through the Kogod School of Business (KSB). Neither degree will be awarded until all requirements for both degrees are completed.

Admission to the Program

Applicants must satisfy the admission requirements of KSB to be admitted to the program. In addition, applicants must also have completed two undergraduate economics courses, one in micro and one in macro economics (or the graduate equivalent), prior to entering the program. Ideally, application to the dual degree program should be made during the initial admissions process to KSB, but must be made no later than the end of the first year of the MBA program. Applicants are considered and admitted for the fall semester only.

Dual Degree Requirements

60 credit hours of approved graduate work, including 33 credit hours of MBA coursework, and 27 credit hours of MS coursework
Capstone Experience: KSB-613 Strategic Decision Making (3) and MKTG-688 Applied Client Project (3) (taken twice for 6 credit hours) or MKTG-663 Digital Marketing Strategy and Analytics (3)
Orientation Requirement: All students are required to participate in the Full-Time MBA Orientation prior to the start of the program
Neither degree will be awarded until all requirements for both degrees are completed

Course Requirements

Business Core (24 credit hours)

Business Electives (6 credit hours)

6 credit hours of graduate business coursework or other graduate courses approved by program director

Business Capstone (3 credit hours)

KSB-613 Strategic Decision Making (3)

Marketing Core (15 credit hours)

Marketing Specialization or Track (12 credit hours)

Complete one of the following:

Marketing Analytics Specialization

Required (9 credit hours)

Capstone (3 credit hours)

Marketing Communications Track

Electives (6 credit hours)

Complete 6 credit hours from the following:

Capstone (6 credit hours)

MKTG-688 Applied Client Project (3) (taken twice for 6 credit hours)