Marketing (Minor)

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Offered by the Kogod School of Business , the minor in marketing provides a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

Minor Requirements

18 credit hours with grades of C or better, a minimum of 9 credit hours at the 300-level or above, and at least 12 credit hours unique to the minor. BSBA students are not eligible to declare this minor.

Course Requirements

Required

15 credit hours from the following:

MKTG-301 Consumer Behavior (3)
MKTG-302 Marketing Research (3)
MKTG-311 Internet Marketing (3)
MKTG-391 Internship in Marketing (1-6) (maximum of 3 credit hours allowed)
MKTG-411 Advertising and Marketing Communications Management (3)
MKTG-412 Advertising and Promotion Campaigns (3)
MKTG-421 Brand Management (3)
MKTG-431 Direct Response Marketing (3)
MKTG-541 Sports Marketing Management (3)
MKTG-551 Marketing for Social Change (3)
MKTG-561 Customer Relationship Management and Database Marketing (3)