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Apr 24, 2024
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American University Catalog 2014-2015 [ARCHIVED CATALOG]
Marketing (MS)
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 Return to: Academic Programs
Offered by the Kogod School of Business , the MS in Marketing program provides students with an opportunity to obtain advanced training in marketing and is designed to prepare them for a variety of professional careers in marketing and related areas. Students who successfully complete the MS in Marketing will be well-prepared to work in a variety of specialized marketing areas, including brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.
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Admission to the Program
Applicants are considered and admitted for the fall semester only. In addition to meeting the minimum university requirements for graduate study, applicants must have earned an undergraduate bachelor’s degree from an accredited institution with a satisfactory grade point average and a satisfactory score on the GMAT or the GRE, and must have earned a satisfactory grade point average for the last 60 hours of academic work from a Council on Postsecondary Accreditation (COPA) regionally-accredited institution. Applicants who meet certain criteria may apply for a GMAT/GRE waiver; please visit http://www.american.edu/kogod/admissions/ for more information. Applicants whose first language is not English must have a satisfactory score on the Test of English as a Foreign Language (TOEFL).
Degree Requirements
- 30 credit hours of approved graduate work
- Up to 6 credit hours of graduate coursework earned at another institution may be transferred and applied as electives. Courses must be completed with a grade of B (3.0) or better and must be completed no later than five years prior to the beginning of the semester in which the student is admitted.
Introductory Course (3 credit hours)
Core Courses (15 credit hours)
Capstone Experience (6 credits)
Elective Courses (6 credits)
6 credit hours from the following: |
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