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Nov 30, 2024
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American University Catalog 2016-2017 [ARCHIVED CATALOG]
Marketing (Minor)
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Offered by the Kogod School of Business , the minor in marketing provides a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.
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Minor Requirements
- 18 credit hours with grades of C or better, a minimum of 9 credit hours at the 300-level or above, and at least 12 credit hours unique to the minor. BSBA students are not eligible to declare this minor.
Required (3 credit hours)
Electives (15 credit hours)
Complete 15 credit hours from the following:
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