MKTG-311 Foundations of Digital Marketing (3)

This course focuses on the business of digital marketing. Specifically, the course covers a range of digital marketing channels, emerging technologies, and digital strategy used by marketers and organizations today. The course includes discussions and practical activities on concepts such as search engine optimization, social media marketing, paid advertising, mobile marketing, and marketing analytics (e.g., quantitative approaches used by digital marketers). Using a variety of activities and practical tools, students gain an understanding of using digital marketing to achieve marketing goals. Prerequisite: MKTG-300 or MKTG-250.