|
Oct 31, 2024
|
|
|
|
American University Catalog 2023-2024 [ARCHIVED CATALOG]
|
MKTG-431 Direct Response Marketing (3) Examination of direct marketing tools, such as direct mail, direct-response broadcast and print advertising, and telemarketing. Use of database technology to target prospective customers, and review of direct marketing in specific industries such as financial, retail, political, and fund-raising. Prerequisite: MKTG-300 or MKTG-250 .
|
|