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    Jul 18, 2024  
American University Catalog 2023-2024 
American University Catalog 2023-2024 [ARCHIVED CATALOG]

MKTG-431 Direct Response Marketing (3)

Examination of direct marketing tools, such as direct mail, direct-response broadcast and print advertising, and telemarketing. Use of database technology to target prospective customers, and review of direct marketing in specific industries such as financial, retail, political, and fund-raising. Prerequisite: MKTG-300  or MKTG-250 .