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    Oct 04, 2024  
American University Catalog 2016-2017 
    
American University Catalog 2016-2017 [ARCHIVED CATALOG]

COMM-457 Strategic Communication in Advertising (3)


This course explores advertising and its critical role in the field of strategic communication. The course examines the principles behind effective advertising, the planning involved in advertising campaigns, the strategies used to reach target audiences, the creative process involved in producing an ad, and the art of creative briefs. Meets with COMM-657 . Usually offered every fall. Grading: A-F only. Restriction: Public Relations & Strategic Communication (BA)  and minimum 2.5 GPA.