COMM-657 Strategic Communication in Advertising (3)

This course explores advertising and its critical role in the field of strategic communication. The course examines the principles behind effective advertising, the planning involved in advertising campaigns, the strategies used to reach target audiences, the creative process involved in producing an ad, and the art of creative briefs. Meets with COMM-457. Usually offered every fall. Grading: A-F only. Restriction: Strategic Communication (MA).