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American University Catalog 2018-2019 [ARCHIVED CATALOG]
Course Descriptions
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Business: Management (Graduate Courses) |
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MGMT-609 Management of Organizations and Human Capital (3)
The effective management of organizations and human capital are critical to creating and maintaining competitive advantage. This course covers a range of strategic and tactical issues designed to gain an understanding and skills that can be applied to organizational structuring; creating positive organizational cultures; introducing organizational development initiatives; as well as strategic and tactical issues in leading and managing human capital.
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MGMT-611 Leading and Managing Change (3)
Leading and managing change at the individual, group, and organizational levels are critical to the survival, growth, and success of organizations. This applies to organizations that are small or large, old or new, privately-held or publicly-traded, profit-seeking or non-profit. Organizations face complex environmental changes that impact their performance and respond with organizational changes such as downsizing, mergers, acquisitions, divestitures, and leadership change. This course explores the sources and processes of leading and managing organizational change.
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MGMT-617 Sustainability Systems: Business, Science, Policy, and International Issues (3)
This course provides a general understanding of key legal, regulatory, and policy issues that relate to the concept of sustainability across three primary tracks: business, science, and policy. The course provides a foundational background that focuses on the major actors, interests, and challenges in sustainability and their interplay with related legal and regulatory principles. Crosslist: MGMT-417 .
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MGMT-623 Organizational and Social Network Analytics (3)
In this course students are exposed to key social network theories, methods, and tools. Students develop and use advanced social network analytics methods; develop expertise in the use of popular network analysis tools and software; learn how to develop analytical questions that can be answered with social network analysis concepts and methods; identify and select the most appropriate network analysis methods and tools; apply these methods and tools to answer the respective questions, and present data-driven solutions. Crosslist: ITEC-623 . Grading: A-F only. Prerequisite: ITEC-610 .
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MGMT-624 Applied Strategic Management in a Global Environment (3)
Focuses on developing and applying strategic management to successfully position organizations in a competitive global environment. Course is integrated with previous course experiences to hone decision making, analysis, and oral and written communication skills. Students work in small teams to analyze a real company’s external environment, perform an internal corporate audit, and build detailed action plans including implementation issues and financial forecasting. Prerequisite: ACCT-607 , FIN-605 , FIN-614 , IBUS-618 , ITEC-610 , ITEC-616 , MGMT-609 , and MKTG-612 .
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MGMT-626 Management Consulting Practices and Methodologies (3)
This course provides an overview of the consulting industry and the consulting process. Students gain an understanding of the consulting industry, consulting firm management, important consulting functions (proposal writing, data gathering, presenting recommendations, etc.) and the analytical tools used in consulting. Also includes client relationships, professionalism and ethics, and the consulting lifestyle.
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MGMT-632 Strategic Human Capital Management (3)
Strategically managing human capital can provide a competitive advantage for businesses and nonprofit organizations by understanding perspectives, systems, and tools to effectively linking people investments to organizational effectiveness. The course includes real-world projects and classroom instruction related to strategic analysis, workforce planning, recruitment, selection, development, performance management, and retention.
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MGMT-633 Leading People and Organizations (3)
This course covers modern management theory and practice for planning, organizing, leading, and deploying human capital to maximize organizational and personal success. Students learn about the individual in context, including motivation, human capital planning, performance management, organizational culture, decision making and leadership of self and others.
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MGMT-634 Leading Teams in Modern Organizations (3)
Modern organizations demand synergistic results from collaborative workforce structures. This course is designed to help students gain both an explicit and an experiential understanding of factors associated with high performing teams, from both member and managerial perspectives. Students learn specific techniques for leading and managing teams and assessing their own team-related competencies.
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MGMT-635 Ethics, Social Responsibility, and Governance (1.5)
Effective organizational leadership requires an understanding of ethics, social responsibility, and governance. This course focuses on understanding and articulating standards of good behavior and on developing policies and procedures to assure that standards are met.
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MGMT-642 Sustainable Products and Purchasing (3)
Sustainability is now a significant business driver, posing new challenges to businesses and offering opportunities for innovation. Regulatory-induced and voluntary management initiatives are stimulating improvements across the entire product lifecycle, from design through the supply chain to end users, and the creation of new markets for end of life materials. This course provides students with an understanding of how sustainability efforts impact product design, marketing, procurement, and overall products life cycle management. The course also examines the impacts of these changes on daily life and society. Crosslist: MGMT-442 . Grading: A-F only. Prerequisite/Concurrent: MKTG-612 .
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MGMT-643 Water, Energy and Sustainable Enterprise (3)
This course explores the social, political, economic, and business aspects of water; the nexus between water and energy; and the impact of these forces on enterprise. Through case studies, group projects, technology tours, and meetings with government and business leaders, students learn about global water challenges and develop strategic frameworks for addressing them. Topics include water reuse and sustainability, water policy, corporate responsibilities and strategies for investing in the water sector. Crosslist: MGMT-443 . Grading: A-F only.
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MGMT-644 Managing for Climate Change (3)
Climate change is a dominant factor driving organizations to integrate sustainability into their planning and operations. This course covers the topics that prepare sustainability executives, sustainability consultants, and sustainability employee team members to reduce a large organization’s carbon footprint, including greenhouse gas inventories, climate planning, conservation and efficiency, onsite and commercial scale renewable energy, carbon offsets, and climate reporting. Crosslist: MGMT-444 . Grading: A-F Only.
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MGMT-660 Entrepreneurship and Innovation (3)
Entrepreneurship is a way of thinking and behaving that can enrich your life, enhance the organizations you are involved with, and create substantial, high-impact results. Successful entrepreneurs who start their own new ventures or new ventures within corporate, consulting, nonprofit, government, or social enterprises have developed many of the same attitudes, behaviors, knowledge, and skills.
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MGMT-661 Entrepreneurship Practicum: New Venture Business Plan (3)
Creating effective business plans for entirely new ventures, or creating new venture business plans within corporations, government, nonprofit, or social organizations is central to entrepreneurship, innovation, and potential high-impact results. This is a practical, experiential course that focuses on the process of creating a new venture business plan. The course also covers growing and scaling the venture. Students create their own new venture business plan as an integral part of the course.
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MGMT-663 Managing Private and Family Businesses (1.5)
This course examines the uniqueness of companies that are privately held, and addresses the strengths and weaknesses of private and family businesses across stages of family and business development. It covers interpersonal issues such as systems theory, fairness, personal styles and values, and dealing with conflict, as well as business issues relating to having partners including roles, authority, governance, ownership, and sharing profits.
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MGMT-664 Leadership: Exploring Styles and Developing Competencies (3)
Leadership is a creative act; bringing change, setting direction, and focusing organizational energy. This course builds skill in thinking “outside the box” and aligning with others to enact a vision of the future. Includes empowerment of middle managers, corporation/non-profit entrepreneurship, innovation, influence, charisma, and self-management, creativity and vision exercises. Prerequisite: MGMT-609 or MGMT-633 .
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MGMT-665 Negotiations (3)
This course is designed to improve negotiating skills in all phases of the negotiating process through understanding prescriptive and descriptive negotiation theory as it applies to personal and professional negotiations. In-class simulations and out-of-class assignments are employed to introduce negotiation concepts in a variety of contexts, including one-on-one, multi-party, cross-cultural, third-party, and team negotiations. Crosslist: MGMT-465 .
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MGMT-666 Strategic Alliances, Mergers, and Acquisitions (3)
Strategic alliances and cooperative strategies are fundamental to many new ventures and are particularly important for Internet, information, and high-technology ventures. Entrepreneurs and executives need to understand the range of strategies available, their trade-offs, and how they fit into the portfolio of techniques to grow a new venture and achieve superior returns
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MGMT-667 Corporate Entrepreneurship: Creating High Potential Ventures (1.5)
Corporate entrepreneurship is essential but is often lost as organizations grow bigger and become more bureaucratic over time. The real and opportunity costs of losing an entrepreneurial mindset and actions are substantial. Effective corporate entrepreneurship is focused on creating high potential ventures that generate superior returns given the risk. This course covers the dynamic corporate entrepreneurship strategies, approaches, systems, skill, cultures, and other considerations. Prerequisite: MGMT-660 .
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MGMT-668 Global Entrepreneurship and Micro Ventures (3)
Entrepreneurship is a driving and dynamic force in developed, developing, and less developed counties around the world. This course explores the complex considerations in developing, starting, and growing an entrepreneurship enterprise in multiple contexts and cultures. The utilization of alternative entrepreneurship and micro ventures strategies are also explored. Prerequisite: MGMT-660 .
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MGMT-669 New Venture Startup: Operational, Financial, and Legal Strategies (3)
Entrepreneurship new venture startup implementation depends on critical operational, financial, and legal strategies and execution. This course focuses on these important components of an entrepreneurial business plan implementation and running the business or nonprofit new venture and their practical implementation. Crosslist: MGMT-469 .
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MGMT-670 Nonprofit and Social Entrepreneurship and Strategy (3)
Entrepreneurship is a critical component in nonprofit organizations. Nonprofit and social entrepreneurs can be a dynamic change agent for society and this course provides an in-depth exposure to starting a new nonprofit as well as creating new ventures within an existing nonprofit organization. The course focuses on entrepreneurship thinking and the process for successful new ventures within a nonprofit context. In addition, entrepreneurships’ actual and potential contribution to changing lives, improving the environment in which we live, and its contribution to overall national, regional, and local economic and social development are also included.
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MGMT-671 Peace through Entrepreneurship and Global Business Practicum (3)
The course has three major components: experiential learning in which students work in teams to assist entrepreneurs in post-conflict regions to develop their business plans; seminars led by guest speakers with on-the-ground experience with entrepreneurship, global business, and economic development in post-conflict areas; and a guided research component wherein students choose a specific topic within the spectrum of peace through commerce issues. Crosslist: MGMT-471 and IBUS-471 /IBUS-671 .
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MGMT-685 Topics in Management (1.5-3)
Topics vary by section. Rotating topics may include current managerial challenges, institutional change, interorganizational issues. Repeatable for credit with different topic.
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MGMT-687 Corporate Governance (3)
This course examines the relationship between managers and shareholders, and the processes and systems that investors use to ensure that managers act in the best interests of the firm’s owners. The course covers issues including boards of directors, executive compensation, ownership structure, etc., and uses a combination of readings and case studies. Crosslist: FIN-687 . Prerequisite: FIN-614 .
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MGMT-688 Consulting Practicum (3)
As a practicum, this experiential learning opportunity enables student teams, under the supervision of a faculty supervisor, to serve as consultants to organizations to create new ideas, prepare project and business plans, and solve problems, all at the strategic level. These teams work closely with client management to define and analyze difficult organizational, new product/business and competitive problems, and make recommendations for action. Students develop a deeper understanding of consulting as well as the interdependence of functional areas. They also improve their teamwork and communication skills. Students and the faculty supervisor meet regularly with the management of the client organization to develop a detailed Statement of Work and provide updates on progress through touch points during the semester. Following completion of necessary research and data analyses, the team submits a written report and makes a presentation of its recommendations to the management of the company. Crosslist: KSB-688 . Restriction: minimum 3.3 GPA. Permission: instructor. Note: Enrollment is limited and selection is on a competitive basis. Applicants must submit a resumé to the instructor for approval to register.
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MGMT-690 Independent Study Project (1-6)
Permission: instructor and department chair.
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MGMT-691 Internship in Management (1-3)
Grading: Pass/Fail only. Permission: instructor and department chair.
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MGMT-696 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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MGMT-720 Applied Sustainability Management (3)
This course serves as the capstone for the MS in Sustainability Management and encourages students to integrate previous course work in business, science, policy, and international issues. Students develop and implement a project to advance sustainability management in a selected business, governmental, non-profit organization, or a start up organization they are initiating. Grading: A-F only. Prerequisite: 12 graduate credit hours.
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MGMT-796 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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Business: Marketing (Undergraduate Courses) |
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MKTG-196 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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MKTG-250 Fundamentals of Marketing and Business for Communications (3)
This course provides an introduction to the fundamentals of marketing and business relevant to media and communications. Includes an overview of the principles of marketing, the business environment, and business strategy and an introduction to microeconomics and financial statements. Restriction: Non-KSB majors. Registration not allowed in both MKTG-250 and MKTG-300 . Note: Students may not receive credit toward a degree for both MKTG-250 and .
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MKTG-296 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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MKTG-300 Principles of Marketing (3)
Introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Relationships between consumers, business, and government are explored. Prerequisite: ECON-150 or ECON-200 . Restriction: Registration not allowed in both MKTG-300 and MKTG-250 . Note: Students may not receive credit toward a degree for both MKTG-300 and MKTG-250 .
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MKTG-301 Consumer Behavior (3)
Study of marketing, psychology, sociology, and cultural anthropology to determine motivations for product purchases. A multimedia approach is used to illustrate the use of behavioral science theory to create new products and promotional campaigns. Students learn to analyze consumer decisions for products or services and to determine effectiveness of information provided by government and charitable organizations. Prerequisite: MKTG-300 or MKTG-250 .
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MKTG-302 Marketing Research (3)
Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: MKTG-250 or MKTG-300 and STAT-204 .
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MKTG-311 Internet Marketing (3)
Analysis of the Internet’s impact on marketing decision making. Includes Internet marketing strategy, electronic markets, customer purchase behavior, Internet marketing ethics, and the impact of the Internet on product development, promotion, pricing, and distribution strategies. Attention is devoted to integrating on-line and off-line marketing strategies. Prerequisite: MKTG-300 or MKTG-250 .
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MKTG-390 Independent Reading Course in Marketing (1-3)
Permission: instructor and department chair.
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MKTG-391 Internship in Marketing (1-6)
Provides students with the opportunity to blend practical business work experience with academic study. The academic workload varies depending on the internship credit to be earned. Prerequisite: KSB-101 and MKTG-250 or MKTG-300 . Permission: instructor.
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MKTG-396 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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MKTG-402 Marketing Strategy (3)
Analysis of current marketing management issues. Students develop a marketing plan for an outside organization, analyze case studies, and participate in computer simulation exercises. Prerequisite: MKTG-300 or MKTG-250 , MKTG-302 , and ACCT-241 .
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MKTG-411 Advertising and Marketing Communications Management (3)
The role of advertising, public relations, personal selling, and sales promotion in business. Emphasis on how promotional campaigns are planned, created, and budgeted, and how these campaigns can inform buyers, change attitudes, and increase sales. Prerequisite: upper-division standing. Prerequisite/Concurrent: MKTG-301 .
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MKTG-412 Advertising and Promotion Campaigns (3)
Development of an advertising campaign for a client. Includes formulation of advertising strategy, media planning, media buying, creative execution, and campaign evaluation. Prerequisite: MKTG-411 and upper-division standing.
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MKTG-421 Brand Management (3)
Students explore brand-building and brand management for products, services, and organizations. This highly-interactive course focuses on the strategies decisions and challenges faced by brand managers. Emphasis is placed on experience with proven strategies for building brands in the competitive marketplace, on the decisions and options faced by brand managers, and on the necessary tools to manage brands. Students construct the brand concept for a new advantage, create brand identity, and build brand equity over time. Prerequisite: MKTG-250 or MKTG-300 .
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MKTG-431 Direct Response Marketing (3)
Examination of direct marketing tools, such as direct mail, direct-response broadcast and print advertising, and telemarketing. Use of database technology to target prospective customers, and review of direct marketing in specific industries such as financial, retail, political, and fund-raising. Prerequisite: MKTG-300 or MKTG-250 .
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MKTG-471 New Product Management (3)
This course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Crosslist: MKTG-671 . Grading: A-F only. Prerequisite: MKTG-250 or MKTG-300 .
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MKTG-490 Independent Study Project in Marketing (1-3)
Prerequisite: MKTG-300 or MKTG-250 , and MKTG-302 . Permission: instructor and department chair.
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MKTG-494 Community Service-Learning Project (1)
Grading: Pass/Fail only. Permission: instructor and Center for Community Engagement & Service.
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MKTG-496 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic. Prerequisite: MKTG-250 or MKTG-300 .
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Business: Marketing (Graduate and Advanced Undergraduate Courses) |
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MKTG-541 Sports Marketing Management (3)
This course introduces students to managerial decision making within the sports industry and other businesses that use sports as an important component of their marketing strategies. The primary emphasis of the course is the application of marketing principles to actual problems faced by practicing sports marketers. Prerequisite: undergraduate MKTG-300 or MKTG-250 ; graduate: MKTG-612 or MKTG-632 .
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MKTG-551 Marketing for Social Change (3)
This course develops the knowledge, skills, and perspectives to apply fundamental marketing concepts (e.g. customer orientation, segmentation, and positioning) to create beneficial changes in society. Designed for students whose career goals involve working in or with organizations who desire to promote social change, or who are interested in understanding the role and application of marketing beyond commercial gain. Prerequisite: undergraduate: MKTG-300 or MKTG-250 ; graduate: MKTG-612 or MKTG-632 .
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MKTG-596 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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Business: Marketing (Graduate Courses) |
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MKTG-612 Marketing Management (3)
This course provides students with an introduction to current marketing management techniques and the tools necessary for effective marketing decision making. Includes the principles of marketing; global perspectives on marketing management; financial analysis tools for effective decision making; and marketing strategy.
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MKTG-632 Understanding the Marketplace and Consumer (3)
This course provides students with an introduction to the fundamental principles of marketing needed for business, both profit and non profit. Includes an overview of products and new product development; pricing strategies including costing and financial analysis; and understanding the marketing environment including segmentation and targeting tools. Restriction: Marketing (MS) .
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MKTG-641 Digital Advertising and Search Engine Marketing (1.5)
The nature of digital marketing and e-commerce is constantly evolving and key issues change rapidly. This course, a blend of theory and practice, explores the best paradigms, practices, and principles of traditional, new, and emerging marketing techniques, along with their effects on individuals, audiences, publics, and cultures. Through readings, case studies, and hands-on projects, students gain understanding of successful online marketing strategies, user generated content, search, social media and networks, mobile, and web analytics. Prerequisite/Concurrent: MKTG-612 or MKTG-632 .
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MKTG-642 Managing Digital Brand Identities (1.5)
This course develops a greater understanding of current digital trends, strategies, and emerging marketing techniques, along with their effects on individuals, corporations, and non-profits. Through readings, case studies, and hands-on projects, students gain an understanding of web development, social media and community management, email and content marketing, A/B testing of digital assets, and e-commerce. Grading: A-F only. Prerequisite/Concurrent: MKTG-612 or MKTG-632 .
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MKTG-651 Strategic Marketing for Nonprofits (1.5)
This course explores the use of best practice strategies to meet the unique marketing requirements of nonprofit organizations in fields such as healthcare, education, global affairs, the arts, and the environment. Lectures and case studies focus on topics such as the development of three-sector (government-business-nonprofit) marketing alliances, volunteer recruitment, fundraising, and communications and branding as practiced by leading nonprofit organizations serving U.S. and global audiences. Prerequisite: MKTG-612 or MKTG-632 (MKTG-632 may be taken concurrently).
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MKTG-655 Entertainment Marketing (1.5)
This course explores marketing issues related to the entertainment industries. Students apply cutting-edge marketing principles, theories, and research tools to the marketing of products and services within the entertainment industry and to the use of entertainment to market products and services. The course uses a mix of cases, readings, and discussions with clients to enhance student skills and understanding of entertainment marketing strategy. Prerequisite: MKTG-612 or MKTG-632 (MKTG-632 may be taken concurrently).
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MKTG-661 Data Driven Marketing and Customer Management (3)
This course provides an overview of the data-driven marketing and customer management ecosystem. Increasingly, businesses are relying on data and analytics to build, execute, and optimize their campaigns across the customer lifecycle from marketing through customer management. Students learn to evaluate customer acquisition costs and lifetime customer value as key metrics for optimizing marketing spend and in-market campaigns. They develop customer selection models, and use customer database information for business planning and to enhance sales performance. They also learn how data and analytics play central roles in the ongoing customer management practices of today’s most successful companies. Includes real-world examples and case studies, as well as guest lecturers from experts in the field. Prerequisite: MKTG-612 or MKTG-632 .
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MKTG-662 Marketing Analytics (3)
Marketing analytics involves identifying and collecting relevant data, selecting key metrics, developing models that connect these metrics, and using quantitative tools to uncover customer insights and to monitor and maximize the effectiveness of marketing initiatives. This course introduces students to techniques for data visualization and statistical and pattern analysis in a variety of settings involving marketing decision making. Students are exposed to datasets, cases, and readings that span a variety of topics such as market segmentation, market response models, customer profitability, word of mouth marketing, search and social media marketing, and resource allocation. Grading: A-F only. Prerequisite: ITEC-610 and MKTG-612 .
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MKTG-663 Digital Marketing Strategy and Analytics (3)
Successful digital marketing includes incorporating a variety of strategic, conceptual, analytic, and technical actions to achieve desired goals. This course focuses on foundational digital marketing strategy knowledge, digital marketing techniques and analytics, and online behavior of consumers. Students learn about the basics of digital marketing strategy, analytical tools used by digital marketers, and digital consumer trends. Grading: A-F only. Prerequisite: MKTG-612 .
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MKTG-671 New Product Management (3)
This course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Crosslist: MKTG-471 . Grading: A-F only. Prerequisite: MKTG-612 or MKTG-632 .
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MKTG-685 Topics in Marketing (1.5-3)
Topics vary by section. In depth coverage of rotating topics including qualitative and quantitative research methods on the Internet, web site design for e-marketing, etc. Repeatable for credit with different topic. Prerequisite: MKTG-612 or MKTG-632 .
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MKTG-688 Applied Client Project (3)
In this course students work in cross-functional teams to complete a comprehensive marketing project for either a for-profit or non-profit business enterprise. Teams are responsible for conducting primary and secondary research and reporting findings to their client. In addition, students use their research to develop a communication plan that includes a strategy, set of objectives, detailed budget, and a plan for campaign measurement. This project yields a deeper understanding and appreciation for the interdependence of each functional area, improves teamwork, and further develops written and oral communication skills. Repeatable for credit. Restriction: Marketing (MS) .
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MKTG-690 Independent Study Project (1-6)
Prerequisite: MKTG-612 . Permission: instructor and department chair.
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MKTG-691 Internship in Marketing (1-3)
Grading: Pass/Fail only. Prerequisite: MKTG-612 . Permission: instructor and department chair.
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MKTG-696 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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MKTG-750 Internet Marketing Management (1.5)
Using the Internet as an implementation tool for business and marketing strategy. Provides an overview of web and commerce technologies, but the focus of the course is on marketing applications of the Internet, including distribution, commerce, advertising, public relations, and other “stakeholder” relations. A technical background is not required, but students develop an understanding of technical aspects of the Internet relating to marketing strategy. Prerequisite: MKTG-612 or MKTG-632 .
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MKTG-754 Database Marketing (1.5)
In contrast to traditional mass marketing approaches where firms market to large segments of consumers, database marketing uses individual level customer data (e.g., name, address, age, income, date and dollar amount of last purchase) to tailor marketing programs to individual customers. These individual level data are used to better understand customer behavior, to more effectively segment, target, and serve the marketer’s customers, and to identify new, promising prospects. Prerequisite: MKTG-612 or MKTG-632 .
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MKTG-755 Applied Market Segmentation (1.5)
This course brings together geography and demographics (geodemographics) to teach students how to segment markets and consumers more precisely so that marketing resources are used more effectively. Students also learn about the availability and characteristics of public and proprietary data and how these sources can be merged to provide valuable insights about consumer behavior and target marketing. This is a hands-on, practical course that includes mapping; reporting, and writing assignments using the proprietary software and segmentation tools developed by Nielsen Claritas; the market leader in precision marketing. Prerequisite: MKTG-612 or MKTG-632 .
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MKTG-761 Buyer Behavior (1.5)
Analysis of the psychological foundations of consumer behavior and implications for marketing strategy, including consumer perception, attention, comprehension, and memory; attitudes and attitude-behavior relationships; information integration and decision making; and behavior modification perspectives. Prerequisite: MKTG-612 or MKTG-632 .
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MKTG-762 Integrated Marketing Communication (3)
Survey of issues and techniques in integrated marketing communication (IMC). The course covers foundation issues, general strategic issues, and specific IMC vehicles and techniques. Includes the role of the “brand” in IMC, the role of consumer behavior, setting objectives, creative planning and implementation, media planning, advertising, sales promotion, sponsorship, and campaign effectiveness. Prerequisite: MKTG-612 or MKTG-632 (may be taken concurrently).
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MKTG-763 Overview of Integrated Marketing Communications (1.5)
Survey of issues and techniques for integrated marketing communication (IMC). The course covers foundation issues, general strategic issues, and specific traditional media vehicles and techniques. Includes the role of the brand in IMC, the role of consumer behavior, setting objectives, creative planning and implementation, media planning, advertising, sales promotion, sponsorship, and campaign effectiveness. Grading: A-F only. Prerequisite/Concurrent: MKTG-612 or MKTG-632 .
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MKTG-765 Brand Strategy (3)
This course deals with the brand and what it represents to customers and stakeholders of an organization. The challenge of creating and managing this valuable asset is examined. Topics include brand-market analysis, segmentation, brand positioning for strategic advantage, brand equity, brand hierarchies and portfolios, extension, and leverage. The course uses a mix of cases, readings, and discussions with clients to enhance student skills and understanding of marketing strategy. Prerequisite: MKTG-612 or MKTG-632 .
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MKTG-767 Research for Marketing Decisions (3)
This course provides an overview of marketing research and its use in making effective marketing decisions. The course introduces the market research process and emphasizes appropriate research designs, sampling plans, and a toolbox of data collection and analysis techniques so that the results generated are meaningful and valid. Qualitative and quantitative research methods are covered. Students design questionnaires, collect research data, and use software to analyze data. Emphasis is on the applications of marketing research in various fields of marketing. Prerequisite: MKTG-612 or MKTG-632 (may be taken concurrently).
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Performing Arts: Applied Music (Undergraduate Courses) |
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MUS-001 Applied Music Performance Lab (0)
Required weekly performance lab provides students enrolled in private instrument or vocal study the opportunity to perform before their peers and public, or to hear guest performers and lectures. Grading: Pass/Fail only. Corequisite: MUS-121 , MUS-122 , MUS-334 , or MUS-434 .
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MUS-121 Private Instrumental or Vocal Study (1)
One half hour per week private instruction in voice, guitar, conducting, and keyboard, string, woodwind, brass, and percussion instruments. Repeatable for credit. Corequisite: MUS-001 . Permission: department. Note: Performing Arts major or minor or participation in ensembles required.
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MUS-122 Private Instrumental or Vocal Study (2)
One hour per week private instruction in voice, guitar, conducting, and keyboard, string, woodwind, brass, and percussion instruments. Repeatable for credit. Corequisite: MUS-001 . Permission: department. Note: Performing Arts major or minor or participation in ensembles required.
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MUS-334 Private Instrumental or Vocal Study (4)
Junior performance honors. Full recital required. Corequisite: MUS-001 . Note: audition required.
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MUS-434 Private Instrumental or Vocal Study (4)
Senior performance honors. Full recital required. Corequisite: MUS-001 . Note: audition required.
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Performing Arts: Applied Music (Graduate and Advanced Undergraduate Courses) |
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MUS-021 Private Instrument (0)
Students may enroll in noncredit private study for voice, piano, organ, guitar, or other orchestral instruments, for either one half hour (MUS-021) or one hour (MUS-022 ) per week. Permission: department.
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MUS-022 Private Instrument (0)
Students may enroll in noncredit private study for voice, piano, organ, guitar, or other orchestral instruments, for either one half hour (MUS-021 ) or one hour (MUS-022) per week. Permission: department.
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MUS-534 Studio Accompanying (2)
Provides piano students with practical studio experience with singers and instrumentalists; includes two supervised hours (lessons) and four preparation hours per week. Repeatable for credit. Note: audition required.
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Performing Arts: Applied Music (Graduate Courses) |
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MUS-791 Private Instrumental or Vocal Study (1)
One half hour per week private instruction in voice, guitar, conducting, and keyboard, string, woodwind, brass, and percussion instruments. Repeatable for credit. Permission: department.
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MUS-792 Private Instrumental or Vocal Study (2)
One hour per week private instruction in voice, guitar, conducting, and keyboard, string, woodwind, brass, and percussion instruments. Repeatable for credit. Permission: department.
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Neuroscience (Undergraduate Courses) |
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NEUR-102 National Student Leadership Conference Topics (1)
Topics vary by section. Topics in psychology and neuroscience include structure and function of the nervous system. Usually Offered: summer. Repeatable for credit with different topic. Restriction: National Student Leadership Conference (NSLC).
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NEUR-196 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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NEUR-210 The Brain (3)
This course is an introduction to how the brain works, providing an overview of the systems of the brain. Topics include neuroanatomy, sensory and motor systems, and the systems underlying language and learning. Students should have an understanding of high school-level biology and chemistry. Usually Offered: fall.
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NEUR-220 The Neuron (3)
This course provides an introduction to how single brain cells, called neurons, work. Topics include neural coding, excitable membranes and action potentials, synaptic physiology and neurotransmitters, and neural circuit structure and function. Usually Offered: spring. Prerequisite: BIO-110 and NEUR-210 .
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NEUR-296 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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NEUR-310 Cognitive Neuroscience with Laboratory (4)
This course explores the neural underpinnings of complex cognitive behaviors, including attention, object recognition, memory, cognitive control, social cognition, and language. The lab covers fundamental research methods in cognitive neuroscience, including ethical issues, design of studies, and analysis of data. Students become familiar with the design of behavioral paradigms, clinical approaches, electroencephalography (EEG), neuroimaging (MRI, functional MRI), and neuromodulation. Crosslist: PSYC-375 . Usually Offered: fall. Prerequisite: NEUR-210 or PSYC-325 .
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NEUR-320 Behavioral Neuroscience with Laboratory (4)
In this course students acquire up-to-date knowledge about the structures and functions of the brain and nervous system. Specific emphasis is placed on neural mechanisms that underlie the behavioral expression of psychological processes such as leaning, memory, motivation, and addition. The lab provides an overview of the concepts and methods used to study behavioral neuroscience, including ethical issues, animal handling, design of studies, and analysis of data. Methods covered include behavioral measures, surgical and histological procedures, neurohormonal assays, ontogenetic, and imaging techniques. Usually Offered: spring. Prerequisite: NEUR-220 .
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NEUR-330 Neurobiology with Laboratory (4)
This course enables students to explore molecular and cellular neuroscience in further depth, including electrophysiology and signaling, genetics, development of the nervous system, hormonal regulation of the nervous system, cellular mechanisms of learning, and pattern generators. The lab covers fundamental research methods in neurobiology, including ethical issues, design of studies, and analysis of data. Methods covered include electrophysiology, microscopy, visualization and identification of genes and proteins, biochemical assays, and cell cultures. Usually Offered: spring. Prerequisite: NEUR-220 .
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NEUR-380 Computational Methods in Brain and Behavioral Science (4)
Students learn about how computers are used in neuroscience research. They learn basic programming skills and how to analyze and report scientific data using software that is commonly used in neuroscience, e.g., IPython, RStudio, ImageJ, Neuron. Usually Offered: fall. Prerequisite: BIO-220 or NEUR-220 or PSYC-220 , and MATH-221 .
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NEUR-390 Independent Reading in Neuroscience (1-6)
Permission: instructor and department chair.
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NEUR-391 Internship in Neuroscience (1-6)
Permission: instructor and department chair.
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NEUR-396 Selected Topics: Non-Recurring (1-6)
Topics vary by section. Repeatable for credit with different topic.
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NEUR-460 Sexual Determination and Differentiation (3)
This course examines molecular, cellular, system-level, and environmental processes that result in a specific sexual phenotype in vertebrates; environmental and genetic determination of sex; developmental sexual differentiation of bipotential tissues; and sexual orientation and sexual identity. Crosslist: BIO-460 . Usually Offered: alternate falls (odd years). Prerequisite: BIO-210 or NEUR-220 .
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